SEO, or Search Engine Optimization, is the practice of improving a website’s visibility and rankings in search engine results. It involves optimizing various elements of a website, including content, keywords, and technical aspects, to make it more appealing to search engines. The goal is to attract organic traffic from search engine users who are actively looking for products, services, or information related to the website. SEO helps websites increase their online presence, reach their target audience, and improve their chances of appearing higher in search engine results pages. By implementing effective SEO strategies, businesses can enhance their visibility, drive relevant traffic, and potentially increase conversions and revenue.